- Students learn how to shine with 21st century skills.
- Basic Marketing Concepts.
- Types of Market.
- Factors influencing in customer choice: psychological, sociocultural, economic, government.
- Importance of Ethical Behaviour in Marketing: truth, accuracy and good taste in advertising, products that may damage health, engaging in fair competition.
- Differentiates businesses from competitors.
- Helps establish and maintain a strong brand identity.
- Encourages creative thinking and problem-solving.
Importance
